Vision In Focus » Brand Photography and Business Portraits from Cynthia August Images

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  • Cynthia August is a Portrait Photographer in Boston.

Boston Voyager Interviews a Commercial Portrait Photographer

Oo! And the commercial portrait photographer is Me!

Thanks to Boston Voyager for the great interview! Portrait photography is always fun to talk about. And you already know I love magazines!

You can check the Boston Voyager article out HERE

This interview makes me realize I think a LOT about taking portraits and business photographs. Maybe more than most photographers. I think I spend so much time planning so that the actual photoshoot goes effortlessly, and that we can make changes during the picture-taking with ease and confidence. Doing your research makes you well-equipped to handle whatever may happen in the moment.

But wow it still makes me sound like a HUGE photo and story nerd. Can’t help it!

Here are a few pictures and words from the very long article…

We are the rockstar heroes of our life’s journey. Really, I swear. You know that awesome picture of yourself that you held in your heart as a kid? The one where you were a superhero, or maybe royalty, or some wild un-tame-able spirit. Maybe a wolf. Or a butterfly. Or president. Take a second and try to remember the way it made you feel. Remember the story you wove around it, how you made yourself the hero and the way you saved the entire world right before you got called into dinner?

I LOVE that story. I love it in my subjects, and I love it in me. I’ve spent my entire life exploring it, from childhood when I would construct entire environments (and costumes) for my friends to play in, then in my years analyzing scripts as a professional costume and set designer, and in my current life as a commercial, editorial, and fine art portrait photographer. I’m obsessed. Here’s why – I think that powerful story jump starts our passions, sticks with us as we move into adulthood, and drives the genuine, authentic heart of what we ultimately choose to do with our lives.



For most businesses, it is a buyer’s market, and we don’t convert sales the way we used to. At all. Our websites are our storefronts, and the main page is the shop window. The portraits we use are what our potential clients see when they come up to the virtual counter.

The one thing that a business person has that sets them apart from their competitors is their individual view on their business and the world, their mission and purpose, which has a foundation in that first hero story. When we go beyond the “good photograph” and create the fantastic photograph, the dynamic photograph, the storytelling photograph that radiates with a person’s positive intention and energy, it connects on a higher level.

The subject’s unique character and strengths invite a closer look. It doesn’t matter the profession – I’ve photographed some terrifically charismatic dry cleaners. If you love what you do, it shows. The stories that inspire us, light us from within. And great photography is about capturing the light.


I appreciate the chance to talk about my work. To check out some of the other interviews, head to

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