Vision In Focus » Brand Photography and Business Portraits from Cynthia August Images

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  • Cynthia August is a Portrait Photographer in Boston.

Website images should reflect the company style

Your Website? Your Storefront! How does your business look when someone comes to buy? Studio wall at KTDigs Boston

Does anyone other than me remember when nobody had a website?

How did you EVER get along, says everyone who doesn’t have a sense of it.  And honestly, my answer for them is “I’m not sure!”

I do remember what was fun about buying something in a pre-website reality though. It was more about what was right in front of you, at the store you that could get yourself to in real life, than what was in the rest of the world. Only the most tricky, fussy, or achingly specific needs launched us into a get-on-the-phone-and-call-people, all-points national hunt. The local shopping experience certainly involved more walking too – so different from the armchair and office desk buying I enjoy now. (Actually, if I am honest it is more often in bed as I am heading off to sleep – ticking those list items off before turning out the light. But I digress…)

One of the delicious things about looking for what you needed back then was the sensory experience of the act – entering a store and finding that it smelled a certain pleasant way. Or finding a visual feast –  arriving and taking in all the exciting and cool things you could buy beautifully laid out in front of you. Even, perhaps, an interesting and attentive someone there to listen to your needs, help you take a closer look and assist your purchase – hopefully without the hard sell. The feel of fabric. The fun of an unexpected gadget. The pulse-increasing rush of fantastic craftsmanship. Being front and center with all these visceral experiences helped you make an informed consumer choice and feel good doing it.

If you think of your website as a showroom where you strive to draw your customers and clients into the great consumer experience that is your business, you have to carefully consider the way your potential customer will interact with your site. It needs the virtual equivalent of that big, bright, enticing and confidence-creating storefront we walked into back in the day. Creating that perfect website environment can be a real challenge, especially for a business with a smaller in-house marketing department doing triple time on a bunch of different projects. Working with a full-service marketing agency to create an immersive site style is fantastic – if you can afford it. But even if you have to do it yourself, there are some key factors you can easily use that can make the display windows of your online store as inviting, exciting and competitive as they can be. I’ll share a few of my favorites:

MY OVERALL MANTRA IS KEEP IT SIMPLE:

  • Make your headlines brief and clear. As much as I hate to say this, being a commercial photographer and all, its a proven fact that the first thing someone pays attention to on a webpage is the heading, even before they look at the image. SO BE BRIEF! Get to the point.
  • Avoid clutter and needless navigation. In the same way a newly paved road without traffic back-ups or construction is a pleasure to drive on and a quick and easy trip, the navigation on your site should be simple, clear, and fast.
  • Did I mention fast? Beware what I call the Beachball of Peril. Getting stuck too long on a loading page is the kiss of death. Make loading files smaller, or get someone to optimize your site, but no matter what, make it load in a blink.
  • Pay attention to clarity and calmness in your overall design, too. You’re starting to see a theme here. Do your research on what types of color schemes instill confidence and why. Here’s a great article.
  • Use Directional Cues. I love this one so much I used caps, and its another one worth researching – using cues that draw a viewer’s eye to what you want them to see really works. A picture of a dog looking at the viewer? We look at the dog. But use a picture of that dog looking at your headline instead, and guess what we look at? Yup. Of course, arrows and boxes and other graphic tricks work well too, but I’ve just given you permission to use a dog on your website, so if I were you I’d run with that…
  • Customer Testimonials. In this age of online opinions, a great customer testimonial or two front and center goes a long way towards building trust. We want to know who we are working with or buying from, and since we can’t see you in person it is great to know beforehand that others have enjoyed great customer service and a fulfilling business relationship with you. Don’t be shy. If you’ve got charms, let your prospective client know.
  • Limit options and sell more. My last little piece of advice is my favorite – you can actually sell more by selling less. Help your customers avoid decision fatigue by offering the best choices you can create from a fulfillment, economical and ease standpoint, and stop there. You can always customize for the special client. But most people will choose from what you offer, have their needs met and be satisfied not only because you’ve sold them the perfect thing but also because they didn’t have to fight to figure out what the perfect thing was in the first place.

I could go on and on, but you get the idea.

And of course, your images should be all of the above as well! Clear, uncluttered, fast loading, integrating well within the site, supportive of your product or service, trust-building and used with discretion and clarity.

Once you have created a clear, functional, inviting website for your business, you automatically raise the bar on every initial interaction, and set the stage for a flawless start to finish consumer experience that keeps them coming back for more – just like stepping into a wonderful storefront in real life.

 

Environmental portrait of Janet and her cats displayed at Darkroom Gallery in Vermont

Environmental portrait of Janet and her cats displayed at Darkroom Gallery in Vermont

 

I’m pleased to say that one of my portraits has been selected to appear in a juried exhibit on environmental portraiture at Darkroom Gallery in Vermont. This is not the first time I’ve been honored to show at their space; a few years ago a photograph from my piece on farm-to-table was selected for an exhibit on food. Check that picture – with its impossibly blue sky – here.

It is extra pleasing to be chosen for the environmental portraiture exhibit, since so much of my work focuses on just that. I love this image of Janet, someone I have known for a while and have seen in all states of being. Here I captured some of the kinetic magic that she creates just by being in the room.

I’ve been busy, busy, busy! But a terrific honor like this one is worth stopping to be grateful for.

Thanks, Darkroom! Thanks, Janet!

AirYou know that awesome image of yourself that you held in your heart as a kid? The magic one. Yes, that one. I bet it just came into your head. The one where you were a superhero, or royalty, or a wild untameable spirit. Maybe a wolf. Or a butterfly. Or president. Remember the way it made you feel?

Where is that image now? Did it stay back there in your history, left behind like so many of the things we shed as we become adults, becoming dusty and clouded? Wouldn’t it be great if you could reach in to your soul and grab it back, clean it up and light it up and use it to show the way?

What if I told you that I believe you can, just by having your picture taken?

That vision of yourself is as much a part of you as anything else. And if it hasn’t disappeared, its yours to keep forever. It just might be the very thing you need. Okay, maybe not a *actual* picture of you in a cape fighting crime (although I’m down with that if its where you want to go) – but a photograph that represents all that confidence, optimism joy and power that is in your soul, displayed for the world to see and believe in too.

Sounds good to me.

So let’s take it, okay? That picture. Let’s do it. Relight that lamp. Get your Vision In Focus.

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Updating website photographs helps keep the look fresh

Effective website photographs create excitement, grab attention and motivate potential customers. These unique sets of images are ideal for advertising, social media, websites, blogs, etc. They are an essential part of a marketing strategy – a set of high-quality, professional, eye-catching pictures that can be used at a moment’s notice.   From staff portraits, to architectural images, to still life shots, we do it all. When a business changes their storefront, or re-brands, or launches a new website or even a logo, taking new images to support the change is essential.

Website photographs in Boston

Love the motion and color at this lively salon

One of my most recent projects was a web gallery for Kenzo, a hip and sleek hair salon on Boston’s North Shore. Self described as chic and upbeat, it is all that and more – and an action-packed place! I spent a few wild days dodging scissors and blow dryers to document and celebrate their commitment to beauty.

Cynthia August Images Commercial Photography Boston

Literally dodging!

It always helps when your clients are fun, smart and creative. The energy of Kenzo (owned by master stylist Kenneth Romano) is bright and clean, colorful and cutting edge.  Creative direction on the shoots by super-skilled and mega-talented  Anne Damphousse-Feilteau of Stormship  made the pictures simply pop.

 

But the real magic came afterwards! As I mentioned above, these libraries are absolute gold for image building on websites or social media. The wizards at Stormship took my work and created a wonderful website that is as exciting as walking into the actual salon. Doesn’t this site make you want to have a makeover?

Website photographs for businesses in Boston

Scrolling images are fresh and interesting

A new set of website images is just like a new haircut – it gives you a fresh perspective and energizes the way you present yourself to the world. And makes you…dare I say it…a cut above?

Cheers,

C

 

 

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Happy Halloween!

Boy, do I love a good scary story. It sharpens the senses and, especially in the Fall, makes me treasure the warmth and light of home.

Lately I’ve been looking for ways to marry my theatre past with my photography future. I want to take all that great theatricality I’ve learned and use it to create evocative, unusual and (hopefully!) breathtaking portrait and fashion photography. The search this month for inspiration led me to a couple of terrific places… A concert in Boston by the band Caspian (hop on over to their site and click on a sample – trust me, it is worth it) whose intensity and occasional cacophony totally rattled my bones. Then, a long meditation with some Pre-Raphaelite paintings really gave me a kick start to this project.

So, armed with tunes in my head and a storyline sketched out on an envelope, the photographer in me ventured out arm in arm with the theatre kid in me to try and spook you all a little.

Without further ado, Autumn Eternae. If you don’t know your Latin, that’s Eternal Autumn.

Boo!

Fall Photography Fashion Portraits Boston

 

  • Richard Thomson - Beautiful pictures. Reminds me of Northern New England (about 450 miles north of you). It also sparks an interest in me. I have a wall in my living room that is blank and looking for the right decoration. When i saw your pictures, i got the vision of putting up smaller pictures showing various things that inspire me. Yours inspires a desire to be out in nature and feel each season as they come and they will go. Just as our lives ebb and flow, so do the seasons. Do you sell framed pictures?ReplyCancel