Updating website photographs helps keep the look fresh
Effective website photographs create excitement, grab attention and motivate potential customers. These unique sets of images are ideal for advertising, social media, websites, blogs, etc. They are an essential part of a marketing strategy – a set of high-quality, professional, eye-catching pictures that can be used at a moment’s notice. From staff portraits, to architectural images, to still life shots, we do it all. When a business changes their storefront, or re-brands, or launches a new website or even a logo, taking new images to support the change is essential.
Love the motion and color at this lively salon
One of my most recent projects was a web gallery for Kenzo, a hip and sleek hair salon on Boston’s North Shore. Self described as chic and upbeat, it is all that and more – and an action-packed place! I spent a few wild days dodging scissors and blow dryers to document and celebrate their commitment to beauty.
It always helps when your clients are fun, smart and creative. The energy of Kenzo (owned by master stylist Kenneth Romano) is bright and clean, colorful and cutting edge. Creative direction on the shoots by super-skilled and mega-talented Anne Damphousse-Feilteau of Stormship made the pictures simply pop.
Website photographs give your business a makeover!
But the real magic came afterwards! As I mentioned above, these libraries are absolute gold for image building on websites or social media. The wizards at Stormship took my work and created a wonderful website that is as exciting as walking into the actual salon. Doesn’t this site make you want to have a makeover?
Scrolling images are fresh and interesting
A new set of website images is just like a new haircut – it gives you a fresh perspective and energizes the way you present yourself to the world. And makes you…dare I say it…a cut above?
Boy, do I love a good scary story. It sharpens the senses and, especially in the Fall, makes me treasure the warmth and light of home.
Lately I’ve been looking for ways to marry my theatre past with my photography future. I want to take all that great theatricality I’ve learned and use it to create evocative, unusual and (hopefully!) breathtaking portrait and fashion photography. The search this month for inspiration led me to a couple of terrific places… A concert in Boston by the band Caspian (hop on over to their site and click on a sample – trust me, it is worth it) whose intensity and occasional cacophony totally rattled my bones. Then, a long meditation with some Pre-Raphaelite paintings really gave me a kick start to this project.
So, armed with tunes in my head and a storyline sketched out on an envelope, the photographer in me ventured out arm in arm with the theatre kid in me to try and spook you all a little.
Without further ado, Autumn Eternae. If you don’t know your Latin, that’s Eternal Autumn.
In fact, everywhere I go with some regularity, I create and keep a route. I have one in Sunset Beach, North Carolina, and one in Chicago. I have one in Brooklyn and one in Boston. St. Louis. And of course, home.
The one at home is the most frequented, since I manage to take it at least 4-5 times a week when I’m around. In all weather, at any time of day or night. (I own snowshoes and enough personal illumination to make me a convincing parade float.)
But all the routes I’ve created over the years hold memories and emotions like a sponge, and each time I walk one I both experience the past and create another layer with the present.
The indigenous Australians have something wonderful called Songline or Dreaming Track, where the way across vast distances is understood by knowing a song that, when sung in the right sequence, recounts water-holes, landmarks, and other natural phenomena. Sometimes I feel like my daily walk orders my soul so I can move around easier.
I always bring my camera, because hey, I’m still a photographer. The path is a meditation, but also a gentle exercise in seeing – both within and without.
Every year, I spend a week taking (at least) one non-commercial portrait a day as an exercise in observation and connection. I think about taking people’s portraits a lot, so trying to get out of my own way on this topic and see things in a new light is a bit like trying to learn a different way to walk. But the fact that it is so close to my most instinctive self is arguably the exact reason I have to shake things up.
So I post a note on my personal Facebook page and invite folks to take a slot, first come, first serve. One a day. Filling the week takes about 45 minutes. Beyond that, the rules are simple. We agree on a place. The subject brings themselves in whatever manner they choose, and I shoot.
It gets kinda complex from there.
There’s seeing, and then there’s seeing. The second one, the trickier one requires patience and, well, flow. A key element of great portraiture is being able to quiet the ‘pictures are being taken!’ energy and tune instead into the deep essence of the subject. To see the person in front of you, and then create the image. That’s challenging work that you simply cannot phone in. Silences happen. Awkward silences happen. Shots don’t work and your subject can tell. In the midst of trying to keep the energy good, you may accidentally stomp all over it. The camera can intimidate instead of inspire. The list of ways to de-rail is endless. But so are the ways back in. And my job is to be awake and aware of the person in front of me so that I can continually bring us back to their individual spirit.
Anyway, the interesting thing about that, or at least the thing that I wanted to share with you – is that I while do spend time thinking about the technical aspects of the shot (where, how, with what lights and clothes and stuff), I also spend a lot of time thinking about the person. Actually, I spend more time on that than any other part of the process. Which may sound weird, but hear me out in the form of a question: What is the one thing that is unique in a portrait? Is it all the technical aspects? Well, honestly, no, not really. There are certain portrait photography techniques that really work well, and most great photographers use them in some way. Is it the clothes someone wears or how their hair is styled? That can help with expressing individuality, but the ingredients listed above are nothing without the binding substance – the one truly unique thing that can never be recreated or replaced – the person, present in the moment the image is made.
So really, everything else is just window dressing. The person I’m going to see truthfully as we shoot – that magical, complex ball of carbon, soul and spirit – is the most important thing to consider, respect and celebrate. After the appropriate considerations are made, the rest falls into place. Every time.
Wheeeee! Yup, that’s the sentiment here at the studio this week!
One of our absolute favorite clients, Phoebe&Egg, was an Etsy feature. It was absolutely well-deserved. Gorgeous handmade dolls, soft and sweet and absolutely perfect.
I’ve been working on this joyful branding with Lisa, the owner and creator of Phoebe&Egg for a few years now, and it has been a fantastic ride. Lisa is extremely visual and has a real knack for dreaming things into reality – so understanding her was easy from the very start! And on top of that, her ideas are so, so lovely. An added plus has been her love of sewing and materials – beautiful wool, magic yarns, calico prints, trim, buttons…sigh! When she redesigned her work space I about swooned.
Who wouldn’t want to sew here?
A captivating workspace at Phoebe&Egg
Each doll is lovingly, cheerfully handmade. A purchase is made even more bright and joyful by the magic it creates – not only are little hands encouraged to sew with basic patterns from Lisa, but for every doll purchased, a doll is given to a child in need.
I am honored to document Phoebe&Egg’s journey. I hope you take the time to visit both her website and her Etsy feature!