Vision In Focus » Brand Photography and Business Portraits from Cynthia August Images

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  • Cynthia August is a Portrait Photographer in Boston.

Here in Boston, we’ve had more than the usual amount of snow. The pile outside my door is easily 5 and a half feet and growing. The plow guy comes around daily. I can’t remember what a sidewalk looks like. My daily outfit consists of snow pants.

Never the less, we managed to create a little snowy fantasy for you all last weekend. Using my friend and client Lisa Cantalupo’s designs, and two wonderful and well matched models we both adore, Lisa and I came up with this “Hunt of the Heart” (Working title – I’m lousy at naming things!). We love it. Hope you do too.

Look for a longer note about the shoot day later. For now, just enjoy our story.


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  • aaron t - I’m loving these awesome pics here. I like the concept of man and woman working together as one against the elements.ReplyCancel

I think a lot about taking pictures of people. Makes sense, huh?


Anyway, the interesting thing about that, or at least the thing that I wanted to share with you – is that I while do spend time thinking about the technical aspects of the shot (where, how, with what lights and clothes and stuff), I also spend a lot of time thinking about the person. Actually, I spend more time on that than any other part of the process.

Which may sound weird, but hear me out in the form of a question: What is the one thing that is unique in a portrait? Is it all the technical aspects? Well, honestly, no, not really. There are certain portrait photography techniques that really work well, and most great photographers use them in some way. Is it the clothes someone wears or how their hair is styled? That can help with expressing individuality, but the ingredients listed above are nothing without the binding substance – the one truly unique thing that can never be recreated or replaced – the person, present in the moment the image is made.

So really, everything else is just window dressing. The person I’m going to see truthfully as we shoot – that magical, complex ball of carbon, soul and spirit – is the most important thing to consider, respect and celebrate.

After the appropriate considerations are made, the rest falls into place.

Every time.



I am a complete sucker for a great brochure. If it is nicely designed, and printed well, and of course the pictures need to be wonderful, but oh, if it is great, I am completely in.

That’s why I love creating photo libraries for clients who are not only creating a web presence, but also have plans to head to the land of ink and paper. The end project is too exciting to resist.

Recently I had the pleasure of working with a medical group near Boston to produce a series of photographs for both web and print. The portfolio was comprised of individual and group portraits, candid working shots, architectural images, and little details that give a sense of the calm, healing atmosphere of the practice. Some of my favorite shots are below, and you can see them in use in the final three pictures of the brochure. Cool!WellLifeCollage-2WellLifeCollage-1




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You know the saying. One over the other.

But why not both?

Yes, you should only choose the very best to represent yourself (your business). But do you strive to make everything the best it can be?

I think that’s the deeper meaning of this saying. Taking the time to make something right makes all the difference. You may end up with a smaller quantity, but what you have is of exceptional quality.