Ever try to make your favorite recipe in someone else’s kitchen using only the stuff they have? Unless you get really lucky and find that they are psychically connected to you in the supermarket sphere of consciousness, you will probably be making substitutions and using different utensils and bending things to fit. The final product may be tasty and somewhat similar to your best effort, but chances are it won’t be quite as good as if you made it at your home, with your ingredients, in your kitchen.
Using stock photography for your product is a lot like that. It’s not terrible (okay, sometimes it is); but its not great either. Its hard to give a genuine depiction of what your business is really about when the pictures you use aren’t actually of your business!
Here’s a terrific little article about it from Tweak Your Biz.
And here’s just a little peek from set of images I did for a lovely massage therapist. She doesn’t use stock photos! And why would she, when her work is so personal? Don’t these look great?
You all can see what I’m getting at! More soon!