Updating website photographs helps keep the look fresh
Effective website photographs create excitement, grab attention and motivate potential customers. These unique sets of images are ideal for advertising, social media, websites, blogs, etc. They are an essential part of a marketing strategy – a set of high-quality, professional, eye-catching pictures that can be used at a moment’s notice. From staff portraits, to architectural images, to still life shots, we do it all. When a business changes their storefront, or re-brands, or launches a new website or even a logo, taking new images to support the change is essential.
One of my most recent projects was a web gallery for Kenzo, a hip and sleek hair salon on Boston’s North Shore. Self described as chic and upbeat, it is all that and more – and an action-packed place! I spent a few wild days dodging scissors and blow dryers to document and celebrate their commitment to beauty.
It always helps when your clients are fun, smart and creative. The energy of Kenzo (owned by master stylist Kenneth Romano) is bright and clean, colorful and cutting edge. Creative direction on the shoots by super-skilled and mega-talented Anne Damphousse-Feilteau of Stormship made the pictures simply pop.
But the real magic came afterwards! As I mentioned above, these libraries are absolute gold for image building on websites or social media. The wizards at Stormship took my work and created a wonderful website that is as exciting as walking into the actual salon. Doesn’t this site make you want to have a makeover?
A new set of website images is just like a new haircut – it gives you a fresh perspective and energizes the way you present yourself to the world. And makes you…dare I say it…a cut above?